"Here's How You Can Attract More Adult Members, Expand Your Market Reach, and Explode Your Income As A Certified Fighting Fit Boot Camp Instructor..."

Dear Martial Arts Instructor or Fitness Trainer,

I’m up late tonight writing this letter, because I’m so excited about what you’re about to discover…

It’s a solution to the exact problem you’re facing in your business -

And, that problem is getting MORE clients… the type of client that you want in your facility.

I’m talking about the kind of client who –

• Desperately WANTS what you have to offer…
• PAYS WELL for your services…
• Shows up with CHECKBOOK in hand…
• And, who RESPECTS your time and expertise…

I know your pain. In mid-2006, I was struggling in my facility. The gas crunch was in full swing, the mortgage crisis was
just starting to hammer our area, and I had just moved into a brand new location that basically tripled my overhead, overnight.

I was sweating it, BIG TIME, because I hadn’t planned for a recession to start right when I spent a load a cash to expand my business. And, not only that, but I was facing some pretty major health problems, too.

And, the stress wasn’t helping any – in fact, with my condition, that’s the last thing I was supposed to have.

I needed to increase my income and fast to take the pressure off.

So, I turned to the ONE THING I knew could make me a LOAD of money in a very short period of time…

Group fitness programs, or more specifically – BOOT CAMPS!

Keep reading if you want to find out the inside secrets to real sustained boot camp success…

I’d done boot camp style classes in the past, and had friends who were running very successful boot camps. I was certain of the fact that boot camp classes are serious full-time money makers, but with only a part-time effort.

Yet, I knew I’d be taking a risk… There were other people doing the exact same thing in my area, and charging just a fraction of what I knew my services to be worth.

So, I knew I had to create the ultimate program, one that other instructors couldn’t dream of copying… and, it had to have the ULTIMATE hook – something other instructors couldn’t readily copy.

Good question. First, let me tell you who I am and why I’m actually qualified to create the ULTIMATE fitness boot camp program.

My name is Mike Massie. You may have heard of me due to my success as the leading independent business coach to karate, jiu jitsu, MMA, and kickboxing club owners the world over. I’m the guy who took on multi-million dollar companies to carve out a market share in the online martial arts business industry…

And I succeeded, blazing a trail for other business coaches to follow in subsequent years. I’m considered by many of my contemporaries to be the most imitated and borrowed from business expert in the martial arts industry.

But, what you may not know is that I’ve also been teaching fitness programs since the early nineties, and that I’ve been a fitness buff all my life. I’ve also been a certified fitness professional since 1997, and I hold a bachelors degree in health sciences.

I taught fitness classes in the kinesiology department of an exclusive university, and I have trained collegiate and professional athletes (including one NFL player and two-time Super Bowl team member) to improved performance in their chosen sports. I’ve also coached state and national AAU medalists, multiple years in a row.

Between myself and my business partner, Jim Mahan, we have more fitness, martial arts, and military certifications and qualifications than you can shake a stick at. I also have the unique distinction of overcoming a potentially crippling illness, and building a training facility (for the second time) to the six-figure income level, all while battling a failing economy and my struggling health (more on that later).

Oh, and I’ve been doing boot camp style workouts since I went through REAL boot camp in 1988, and I’ve been teaching them since early 2004.

So, I guess you could say I’m qualified.

Enough with all that – what about this “ULTIMATE” boot camp program I created?

And more importantly, what does all this have to do with you?

If so, then pay attention, because what I’m about to share with you WILL revolutionize your business… if you are willing to follow a system for building lasting financial success in your facility.

Back to the crisis I was facing in 2006… The pressure was on, and I needed to build income, fast. I took a major financial risk moving into my new facility, and the recession threw a major wrench in my business plans.

Being an experienced business owner, I knew I could dig myself out. So, I did what I always do – I started hustling!

You see, I wasn’t raised with a silver spoon in my mouth. Just the opposite, in fact. I jokingly tell people that “we were so poor, we couldn’t afford food stamps!” And, prior to starting my business after leaving the military, I was a high school drop out with almost no job skills to speak of.

I started with nothing, and built my business from scratch. As you well know, anything you can do once, you can do again… if you have a system to repeat your success.

You’ve been there, right? So, you know the feeling of having butterflies 24/7, but still knowing that certain victory is in your grasp.

That’s how I felt. I’d done boot camps before, so I figured I could do it again… but only if I did it with a twist.

Something unique, something different, something the big box gyms and rec centers couldn’t and wouldn’t offer.

That’s when I went back to the drawing board to create the ULTIMATE boot camp program. It had to be something most people could participate in, because I wanted to make sure I didn’t exclude myself out of my market.

So, I made a list of all the things my program needed to have:

• Intense workouts, to keep people challenged and to maximize fat loss for my clients -
• A variety of training methods, to alleviate boredom and increase retention from camp to camp –
• A seriously unique “hook” to set my program apart from all the “me-too” boot camps out there -
• And, a format that would allow me to reach an incredibly broad audience with my programs –

With those needs in mind, I went to work creating my Ultimate Boot Camp program… and for weeks I labored on it, day and night. I wrote training protocols and workout plans till I was blue in the face and my fingers cramped.

When all was said and done, I knew I had the ultimate program…  That’s because I had already looked at every other boot camp program on the market, to evaluate their advantages and shortcomings.

I took what was good, eliminated the limitations, and added my own “secret sauce” that I’d developed after years of training everyone from soccer moms to NFL players. My program was not just solid – it was one-of-a-kind.

But more than just creating a “Frankenstein monster” of a program, I kept going back to the drawing board to make sure everything fit together and flowed. I didn’t want something in the program that didn’t fit, and I also wanted something I could easily hand off to a qualified employee to run in my absence.

And, after weeks of laboring day and night – Fighting Fit Boot Camp™ was born! (Well, in reality it was the culmination of a decade of fitness education, training, and experience).

Now, I had the perfect program, but would people go for it? Only one way to find out… So I got to work doing what I do best – and that’s marketing the heck out of any program I teach.

I set a date for my initial boot camp, and got to work.

My first boot camp filled up fast, immediately adding a cool $2,500.00 PROFIT to my bottom line that first month! That alone was enough to pay the difference in my rent on my new space.

But that was nothing…

The following month, based on word-of-mouth referrals, a killer local marketing campaign (that I’ll share with you when you get certified), and returning boot camp clients, I put 25 people into my second boot camp!

That second month, I added close to $5,000.00 to my bottom line…

$7,500.00 in two months, all from teaching one fun class – doing something I’d be doing anyway, which is staying in shape doing boot camp style workouts.

And get this – I did it teaching just two hours and fifteen minutes a week. Yep, that’s 45 minutes, just three days a week.

The coolest part is (besides the extra income) that I got into the best shape of my life, despite my ongoing health issues of the time. In fact, just by following my special diet and nutrition programs (that “special sauce” I talked about earlier) I lost 35 pounds and got back to my fighting weight of my early twenties.

That’s me above… before I started teaching boot camps. The typical “fat karate instructor.” I had let myself go due to my illness. But, after I started practicing what I was teaching…	…I lost a total of 35 pounds and got into the best shape of my life. I haven’t been that lean since I was a teenager… and it’s all from following my own program, to the “T”.

And, my students lost weight, too. I had boot camp participants nearly in tears when they thanked me for their progress in reaching their goals. I even had participants that had been working with professional fitness trainers for years prior, that had reached plateaus in their training…

Yet, they dropped inches and pounds in just four weeks of boot camp.

And, let me tell you – people who get results come back… and they bring their friends, too.

That means more income and financial stability for you.

I find that most trainers and instructors who start boot camps don’t have a system for getting consistent results for their clients – so, they fail miserably, and people leave their boot camp talking about how it didn’t work for them.

Can you imagine what that does for your reputation in your community? It can’t be good.

But with my system, that riddle is solved.

Speaking of “systems” – yes it IS a system, and a big part of that system is duplication. In fact, I have assistant trainers working for me who take over a lot of my classes so I can chill out. (But there’s a secret way to do this that I only divulge to our certified instructors – but you’ll have to get certified to learn THAT secret…)

Be honest… I bet you think this is all a fluke, right? Or that you could never do the same thing? Or, that the recession is worse now so it would never work for you…

Wrong! After about a year of running my boot camps, I took my soon-to-be business partner SFC Jim Mahan (ret.) under my wing and showed him how to start his own boot camp program.

Now, Jim didn’t have a nice, air-conditioned facility to teach out of like I did. In fact, he started his boot camp in one half of an old dark, hot, warehouse storage facility for a power-washing company. (It’s crazy, but he had power-washing equipment sitting around just steps from where he taught his classes, lol.)

Jim’s actually up to 70 90 now (55+ in his Fighting Fit Boot Camp alone), which he did during the recession… and he just moved out of that warehouse into a sweet 5,000 square foot facility!

Did that matter at all to his ability to run a successful program? Not in the slightest! Now he’s consistently making $5,000 plus each and every month… just from his boot camps!

In fact, his Fighting Fit Boot Camps™ are his most successful program. Fighting Fit™ provided him with a financial foundation to build a successful business on… a business he’s now running full-time after his retirement from military service in 2011. (And now you know Jim’s no twenty-something, either. So, you young guns out there should be able to flat kill with this program in your area…)

So, what about the other instructors that have come through the certifications? Here are some testimonials from a few of our Certified Fighting Fit Boot Camp Instructors:

“Hey Mike, Fighting Fit Boot Camp is absolutely rocking right now. Two classes with 8 in the morning and 12 in the evening. What is the date for the next F2 cert? We are going to try and get in on that one.”

Robby Bray & Ocala Karate and Fitness

“In September we signed up 13! We are now at 65 and I think that number is going to go for sure by the end of the year…”

Blas Carrasco & Core Fight Academy

“Just wanted to update you regarding my recent boot camp promotion.  We sold over 300 at the end of the count.  So far, we’ve redeemed 62… which is what I was hoping for.  Also, at the end of the 6 weeks, I’m hoping to get more once they see their results…”

Javier Lozano, Jr. & The Dojo of Karate

“Great, great workout! The workouts are much more intense, and the educational value and standards are much higher…”

Tony Welker & Heart of Texas Martial Arts

I know what you’re thinking about now – “That’s awesome, Mike… I’m convinced! Now, how do I get on board?”

Hang on just a second, I’m getting to that. You see, for the last few years we’ve certified instructors in major markets across the country. We’ve seen what works and what doesn’t, and worked out the kinks in the process.

And, we’ve actually improved the program over the one I created four years ago.

Hey, I’m not saying I know it all, but there’s one thing I do know, and that’s how to make money teaching fitness programs. Why reinvent the wheel, when you have high-performance tires attached to a Ferrari and I’m putting the keys in your hand?

It beats me, but people still think they can do it better. I hate it, too, because I want my people to succeed. That’s why I’m sharing this system, because I know the economy and market have changed permanently… and it’s hurting good folks.

The glory days of easy enrollments are gone, folks. You need an edge to succeed and to thrive in the new economy.

Well, this is it. Your secret weapon to add loads of hard cool cash to your bank account, each and every month.

Is it easy to do? Well, let me say that I can’t go to your facility and teach your classes for you, nor can I enroll your clients for you or get them in your door…

But what I can do is hand you a turnkey program that includes EVERYTHING you need to succeed in running successful boot camps – the exact same one Jim and I have used to add up to $5,000 a month in profit to our businesses.

This SYSTEM includes -

Every training protocol,

lesson plan,

class outline,

marketing tool

and slick trick we have…

All designed to make you serious loads of cash teaching boot camps.

But think about it… if we can do this while fighting the recession – don’t you think you can do it, too?

OF COURSE YOU CAN! And we’re going to help you every step of the way.

Don’t tell me… there’s already a boot camp in your area, right?

Guess what? I had 3 in my area when I started. And I was glad they were already there! See, that just means there’s already a market of people eager to lose weight.

“I can truly say since launching our Fighting Fit BOOTCAMP™ this last year, I have put major pressure on the popular trainers in my area that are the ‘go to’ trainers in the ‘who’s who’ circle. Gotta love it when the big players are trying to figure out what I am doing at my studio.”

Robby Bray & Ocala Karate & Fitness

And another thing – I know for a fact that our program is head and shoulders above the typical boot camp fitness program. I’ve seen the types of boot camp instructors you’ll be going up against… and you’ll be able to blow them out of the water once you have my complete system in your hands and are a certified Fighting Fit Boot Camp Instructor.

It’ll be like fighting a war, except your opponents will have pea-shooters and you’ll have serious military-grade artillery at your disposal… we’re talking rocket launchers, mortars, and .30 caliber machine guns (figuratively speaking, of course).

And, find out how to make the recession actually work in your favor, while your competition scurries around like scared rats looking for any little hidey-hole to ride out the storm (But guess what… it ain’t letting up any time soon. Only businesses that learn a new way of doing things are going to survive and thrive in the future. And you could be one of them…)

Look, normally this would be where you’d get some spiel about how it’s “not $X.99, or even $X.99, but just $X.99 during our special introductory offer!”

But not today.

You see, we’re serious about only wanting the cream of the crop.

You’ll be representing us, and honestly we’ve had quite enough with people doing our program only halfway.

Uh-uh. Never again. That’s why you won’t see any slick sales and marketing tricks here.

If you’re serious… and ONLY if you’re serious… CLICK THE ORDER BUTTON BELOW to become part of our TRIBE of the finest boot camp fitness instructors on the planet.

When you click the order button below, you’ll receive complete access to the brand new Fighting Fit Boot Camp Online Instructor Certification course.

This course has been completely updated and includes over eight hours of video covering every aspect of the Fighting Fit Boot Camp method.

We’ve had over three years to revise and refine this program, and have distilled the content to the necessary essentials of teaching successful weight loss boot camps that your clients will go nuts over.

Imagine… having the moms and wives of your students talking about you all over town… bringing their friends to class and referring you new members each and every week!

Oh, and did I mention that your live, in-person certification is included at no extra cost?

Yup, that’s not a typo – your live training is included FREE.

So, when you order today you’ll receive your live in-person certification PLUS the online training course, including:

• Exclusive VIP Member’s Only access to the Instructor Online Training Couse…
• Over 8 hours of video detailing every aspect of teaching the Fighting Fit Boot Camp program to your clients…
• The inside secrets to our exclusive, one-of-a-kind fat loss nutrition program for you and your clients (this is our secret weapon, and the key to getting lasting results for your clients!)
• Your certification exam fee – INCLUDED at no additional cost!
• Your live in-person training – also INCLUDED at no additional cost!
• And, an exclusive invitation to join the Fighting Fit Boot Camp Instructor’s Association – only available to students and graduates of our Fighting Fit Boot Camp Instructor Certification program!

When you order today you’ll receive everything you need to know to teach Fighting Fit Boot Camps in your area! And the best part is, you can get started right away – as soon as you receive access to the course materials and feel comfortable enough to start leading classes, you can start making money with this program.

That way, you can get started as soon immediately, and pay for your travel costs to the next certification exam workshop with the proceeds from your Fighting Fit Boot Camp classes.

Ready to become a boot camp rockstar in your area?

Then what are you waiting for?

• Exclusive VIP Member’s Only access to the Instructor Online Training Couse…
• Over 8 hours of video detailing every aspect of teaching the Fighting Fit Boot Camp program to your clients…
• The inside secrets our exclusive, one-of-a-kind fat loss nutrition program for you and your clients (this is our secret weapon, and the key to getting lasting results for your clients!)
• Your certification exam fee - INCLUDED at no additional cost!
• Your live in-person training - also INCLUDED at no additional cost!
• And, an exclusive invitation to join the Fighting Fit Boot Camp Instructor’s Association -

Act now and your cost is just $499* for everything, including complete access to the online certification materials and your live in-person certification. Click the button below to order now and get certified as a Fighting Fit Boot Camp instructor:

*Yearly re-certification fee with this special offer is just $199, including your one-day re-certification workshop.

That’s all for now. Jim and I both look forward to seeing to you at the next instructor certification seminar!

Sincerely,

Coach Mike Massie
a.k.a. The Martial Arts Business “Anti-Guru”

P.S. – We have only a limited number of spaces at each certification seminar, so you need to act fast to get in. That’s not a marketing ploy, it’s by design. That’s because we want people who take action, not people who sit on the fence. Fence-sitters will not do well with this program – as we know from experience that only people who take initiative will succeed as Fighting Fit Boot Camp Instructors™. So, reserve your spot now while you still can.